Customer satisfaction is nothing new The earliest documented written customer complaint dates back to around 1750 BC and was written on a clay tablet by a copper buyer named Nanni to a merchant named Ea-nasir. The buyer complained that the quality of the copper ore was less than expected, there was a delay in delivery, and he had not been treated properly by the salesperson. In many ways, not a lot has changed in terms of customer experience in the almost 4000 years that have