The timing is never right...

Why You Shouldn't Wait to Get Started with a Voice of Customer Tool
Kari Thor Runarsson
2 min to read

When it comes to improving customer experience and driving business success, the best time to start was three years ago. The second best time is now!

The biggest pushback we get when we talk to companies about using a Voice of Customer tool such as Cliezen is that "The timing isn't right at the moment." In our humble opinion this reasoning is a little short sighted. The fact is that the longer companies wait to get started with a Voice of Customer (VoC) tool, the more they miss out on valuable insights into their customer's experience, satisfaction and sentiment towards the company.

Many companies believe that collecting customer feedback is a luxury that can be deferred until a later time. But in reality, your customers continue to use and experience your product every day, whether or not you are measuring their experience and satisfaction. By not collecting feedback, you risk losing the opportunity to understand and resolve customer pain points in real-time, and to proactively address any issues that arise.

The Cost of Waiting to Collect Customer Feedback

The cost of waiting and risking churn is far higher than the risk-free and value provided by a good VoC tool.

Cliezen offers a simple, effective solution for companies looking to get started with a VoC tool. With its no-risk monthly subscription plan, Cliezen takes just 5 minutes to set up and start collecting valuable feedback and insights from your customers. Our platform is designed to be user-friendly and intuitive, so you can get started right away and start seeing action-based tasks generated from the immediate results.

The benefits of using a VoC tool like Cliezen are numerous. You will be able to identify areas where your customers are struggling, and use that information to improve the customer experience and drive customer satisfaction. You will also gain a deeper understanding of your customers' needs and preferences, and use that information to inform your product roadmap and make data-driven decisions that will drive business success. In addition you can recognize upsell opportunities and what steps need to be taken to ensure a satisfied contract renewal.

On a higher level, using a VoC tool like Cliezen will help you to build stronger relationships with your customers by demonstrating that you are committed to their satisfaction and that you value their feedback. This, in turn, will help to increase customer loyalty and reduce churn.

NPS is Not a Good Metric for Customer Experience, Customer Satisfaction or Customer Loyalty

In conclusion, companies shouldn't wait to get started with a VoC tool, and I'm particularly fond of Cliezen as it was created because of a huge gap in the market for a subjective feedback tool that doesn't have all of the limitations of tools based on NPS (Net Promoter Score). The benefits of collecting customer feedback are too valuable to ignore, and the longer you wait, the more you risk losing valuable insights into your customer experience.

With its easy-to-use platform and no-risk monthly subscription plan, Cliezen makes it easy for companies to get started and start seeing results.

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