The Danger of Listening to a Minority of Your Clients (as you typically do with NPS)
An Industry Highly Critical of Net Promoter Score (NPS) in B2B There are several standardized customer satisfaction solutions such as...
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Kari Runarsson
- Jan 21
- 3 min
Why NPS (Net Promoter Score) is a useless metric
The most commonly used customer feedback method today is called Net Promoter Score (NPS). This methodology was introduced in 1993 (not...
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Kari Runarsson
- Jan 20
- 3 min
The Importance of Customer Satisfaction
Customer satisfaction is nothing new The earliest documented written customer complaint dates back to around 1750 BC and was written on a...
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