Cliezen: Where It Came From
Cliezen didn’t start as a product idea. It started with frustration.
Kári Thor Runarsson had spent years working in B2B environments where customer experience was always a priority on paper. Leadership talked about it constantly. Reports were filled with metrics. NPS scores were shared and tracked.
But when you looked closer, very little actually changed.
Clients still left without warning. Teams were often caught off guard. And when someone finally dug into what happened, the signals had been there all along - buried in conversations, emails, and gut feelings from account managers. Nothing structured. Nothing consistent. Nothing that made it easy to act before it was too late.
That gap stuck with him.
Over time, it became clear that the issue wasn’t just execution. The way companies were measuring customer relationships didn’t match how those relationships actually worked. Most tools were built for simple, transactional feedback. B2B relationships are anything but simple. They involve multiple stakeholders, shifting expectations, and dynamics that change over time.
Cliezen came out of a different way of thinking about that problem.
Instead of relying on occasional, generic surveys, the idea was to capture smaller signals more frequently. Feedback that adapts to the person, their role, and where they are in the relationship. Not asking for a score for the sake of reporting, but understanding whether expectations are being met in real situations.
And then turning that into something teams can actually use.
Because collecting feedback has never been the hard part. Acting on it is.
Kári Thor Runarsson focused on building something practical rather than something that looks good in a dashboard. Cliezen reflects that mindset. It’s designed around how B2B companies actually operate - messy, human, and often reactive.
The goal is to make that a bit more predictable.
Building in this space hasn’t been straightforward. It means challenging ideas that many companies are used to, especially around legacy metrics that feel familiar but don’t drive real change. It also means spending time explaining why a single number rarely tells the full story of a relationship.
Still, the conversations tend to land the same way.
Most founders and operators recognize the problem immediately. They’ve experienced the same blind spots. They’ve lost clients they thought were stable. They’ve struggled to turn feedback into something actionable.
Cliezen is a response to that.
And it’s still early.
