One-question surveys like NPS fall short in B2B. This post breaks down why they can’t capture the full relationship - and what kind of feedback actually helps you retain and grow complex accounts.

Traditional metrics show you the past. This post explains what real leading indicators in B2B look like—and how they can help you spot churn, disengagement, or upsell signals before it’s too late.

Most CX metrics in B2B are just backward-looking reports. This article reveals why relying on lagging indicators like NPS or CSAT can leave you blind to churn until it’s too late—and what to measure instead.

NPS is failing B2B. This post explores why traditional customer experience metrics like NPS, CSAT, and CES are lagging indicators—and introduces what B2B companies should use instead.